Our Vision

Our vision is to position North Carolina’s beautiful attractions as the number one location for visitors. The purpose of the visitor center system is to promote travel to North Carolina destinations. We strive to:

  • encourage the visitor to leave the interstates to tour North Carolina

  • provide the visitor with information on all North Carolina destinations

  • create a warm and hospitable atmosphere

  • provide services (at some centers) that will meet the travel needs of the visitor

  • be North Carolina’s ambassadors to the traveling public

“ We stopped along the road for a quick rest and were greeted by the two loveliest ladies who were ready to share free coffee and goodies for the kids. Facilities were clean and parking was a breeze!”

- Melissa L., Jacksonville, FL